SWOT Analysis For Personal Development

Wed, Jun 30, 2010

Self Help Motivation

Of late I felt an urgent need to SWOT analyse my current situation; a lot has obviously been happening but then there was that need to sit down and brainstorm before I activate an action plan. If you haven’t heard of  SWOT  Analysis it’s simply an acronym which stands for strength, weakness, opportunities and treats. SWOT analysis is commonly associated to businesses but can equally be applicable to our personal development. The SWOT technique is credited by Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from many top companies. In a knotshell SWOT analysis is an effective way of planning towards achieving your goals. You can better determine where you stand, what actions might proactively be taken and what solutions exist.


The worksheet here allows you to explore your SWOT under each category extensively. Whilst in this frame of mind (Working through your worksheet) its worth while being creative and adjust the tool to suit you or current situation. In addition, get someone who knows you well to contribute to your SWOT analysis; other peoples views of you are sometimes useful and may provide a wider picture with more information about you to work with or on. Note though that hearing feedback from others especially your weakness may not be particularly pleasant but always remember that your goal here is to proactively work towards improving yourself.

You cannot run away from weakness; you must some time fight it out or perish; and if that be so, why not now, and where you stand? ~Robert Lewis Stevenson

Worksheets encourages you to ask….


1, what do you well?

2, What are the unique resources can you draw on

3, what do others see as your strength?

e.g your qualifications, skills, charisma, large supportive net work, good family ties, flexible job, lots of free time, speaking with conviction, good eyes for details, money and many more…


1, What can be improved?

2, where do you have fewer resources than other?

3, what are others likely to see as your weakness?

Eg, poor communication skills, poor time management, easily distracted, always over analyze everything, workaholic, lazy and many more


1,what good opportunities are open to you ?

2, what trends could you take advantage of?

3,How can you turn your strength into opportunities?

E.g, Starting a new job or business, working from home, creating more time, travelling and exploring, improving general well being and many more


1,what trends could harm you?

2, what is your competition doing?

3, what threats do your weaknesses expose you too?

E.g procrastination, poor time management, laziness and many more

In summary your

Strengths need to be maintained, built upon or leveraged.

Weaknesses need to be remedied, changed or stopped.

Opportunities need to be prioritized, captured, built on and optimized.

Threats need to be countered or minimized and manage

According to RAPIDBI…. On its own, it is said that a SWOT analysis is meaningless. It works best when part of an overall strategy or in a given context or situation. This strategy may be as simple as:

1. Goal or objective

2. SWOT analysis

3. Evaluation or measures of success strategy

4. Action

This is sometimes known as the 4As model  Aim, Assess, Activate and Apply where:

Aim – is the Goal or objective

Assess – is the SWOT review itself

Activate identify the strengths or measures of success and use them to advantage

Apply – take action .


1, have you ever tried SWOT analysis as part of your  personal development?

2, how effective was it?

3, would you use it again and again?


Main Source: RAPIDBI


Pic Via Janina Pasaniuc 

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